Dear Brand Gals – Naming Your Company

Q: Does it make more sense to have the name of your company be your actual name or something more “catchy”? A: Oh! The naming of the company. This is no small question. I do however, have some thoughts on this. In our experience, we would say that it depends greatly on the nature of your […]

Dear Brand Gals – Rebranding Flow

Q: How does one create a cohesive flow in transitioning to a new brand? Where does one begin? A: This is a fantastic question! Personally (and I am not saying this is 100% the only way to do this), I opt for a major “behind the scenes” approach. Tell your fans that big changes are coming and […]

Dear Brand Gals – Get Out There

Q: Once you have rebranded, assuming a name change, what is the best way other than social media to get the new name out there? A: This is a tricky one, but don’t worry, we’ve got your back! I have done this the right way and I have done this the wrong way, so this is my […]

Client Spotlight: Sterling Writer -Los Angeles Branding Photography

This particular post is near and dear to my heart. Sterling Writer is so much more than a client. She is more than an industry leading copy writer. She is more than a sharp and astute entrepreneur. She is Christine, and she is my oldest friend in the world.  Chris and I met when were […]