Dear Brand Gals – Let’s Talk Style
Q: Personal style? Does your personal style of dress have to reflect your branding 24/7? Do you have down time from your branding? A: I tend to look at it like this: if your brand feels like “work” or something you need “down time” from, then its probably not the right brand. Its something constructed and not […]
Dear Brand Gals – Colors & Fonts
Q: How do you know what colors and fonts fit you best? I feel like I’m all over the place so I went with a simple black and white theme until I can figure it out. A: This one is easy, PINTEREST! Spend time pinning (think days with lots of breaks and no “reviewing” your […]
Dear Brand Gals – Brand Lifespan
Q: How do you reconcile the desire for a consistent brand that showcases who you are with the fact that as creatives we are always growing, changing, innovating? What may have been a great representation of your product/brand/identity 3 years ago might not be that today, or in 3, 5, 10 more years. A: Way to go […]
Dear Brand Gals – All Social Media
Q: How do you be consistent with branding and content across multiple social networks without repeating yourself across all of them? A: I cannot stress enough the importance of this question (and properly implementing the answer;). The thing with social media is that its ALL ABOUT your brand. Who are you, who is your audience, and what […]
