Dear Brand Gals – Rebranding Flow

Q: How does one create a cohesive flow in transitioning to a new brand? Where does one begin? A: This is a fantastic question! Personally (and I am not saying this is 100% the only way to do this), I opt for a major “behind the scenes” approach. Tell your fans that big changes are coming and […]

Dear Brand Gals – Get Out There

Q: Once you have rebranded, assuming a name change, what is the best way other than social media to get the new name out there? A: This is a tricky one, but don’t worry, we’ve got your back! I have done this the right way and I have done this the wrong way, so this is my […]