Why Head Shots Are NOT Enough -Los Angeles Branding Photography

When I first moved back here to Los Angeles and decided to launch my photography business, I figured I would get into head shots, at least on the side. It seemed like the logical thing to do considering there are something like 3,000-4,000 actors, singer, and general “talent” that move to LA every single month […]

Client Spotlight: Brand From Within -Los Angeles Branding Photography

One of the perks of being a photographer is that my “office” is wherever I am, moreover, wherever I want to be. Last week my office was at the beautiful and sophisticated Loews Hotel in iconic Santa Monica. It was a beautiful day full of sunshine and a delightful cool breeze! Better yet, I got […]

Brand Breach! What To Do. -Los Angeles Branding Photography

“A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” -Arim Kassaei During our Defining Brand series, we uncovered what it looks like to have strong personal, corporate, and authentic business brands. So today I want to dive a little deeper […]

Defining Brand: Authentic Business Brands -Los Angeles Branding Photography

In this mini blog series we have been defining brand because for most people brand is at least an abstract concept that they know is important but don’t really understand. But for many more, it is completely foreign. So far we have taken a good look at Personal & Corporate Branding. Today, we are going […]

Defining Brand: Corporate Branding -Los Angeles Branding Photography

We have been talking about how most people find “brand” to be a very abstract concept if not all together foreign. So, the purpose of this mini blog series is to show you what I mean when I call myself a branding photographer & coach. I see that there are three main types of brands: […]

Client Spotlight: WooHoo Weekend 2012 + How it Changed My Life!

Simply put, WooHoo Weekend 2012 changed my life! It was because I got to be at this fabulous event & photograph all of the amazing women (and some incredible men!) that my focus began to shift in my photography business. Before attending Lisa Steadman’s inspiring weekend, I was struggling. I struggled with what kind of […]