Dear Brand Gals – Personal Branding Tips

Q) Any personal branding tips? A) Wow! Where do I even start… I’d say start with exactly who you are, exactly what you want to communicate to people, and from there it’s about ruthless consistency. An effective personal brand like any brand is something people come to depend on. They know what to expect from you AND […]

The Importance of Your “WHY” -Los Angeles Branding Photography

As an entrepreneur people often ask me not only what I do for a living, but also why I do it. The answer to this is really important because this is my “WHY”. WHY do I get up every morning, WHY do I work really hard & sometimes feel like I’m spinning my wheels, WHY are […]

How to audit your brand

SO YOU ARE RUNNING YOUR OWN, LUCRATIVE, EXCITING, PASSION FILLED BUSINESS… RIGHT? If the answer to this is not a resounding YES!!!!!!! Then its time to take a good look as to why not. I would argue that your brand itself is the single best way to measure the health, status, and overall sense of […]

Dear Brand Gals – Revealing a Rebrand

Q) What’s the best way to reveal a rebrand, quietly or with a bang? A) I’d say that this is really a matter of personal preference. That being said, we are pretty big fans of a good BANG! You have poured so much of yourself, your time, and probably your hard earned moola into your […]

Why Head Shots Are NOT Enough -Los Angeles Branding Photography

When I first moved back here to Los Angeles and decided to launch my photography business, I figured I would get into head shots, at least on the side. It seemed like the logical thing to do considering there are something like 3,000-4,000 actors, singer, and general “talent” that move to LA every single month […]

Client Spotlight: Brand From Within -Los Angeles Branding Photography

One of the perks of being a photographer is that my “office” is wherever I am, moreover, wherever I want to be. Last week my office was at the beautiful and sophisticated Loews Hotel in iconic Santa Monica. It was a beautiful day full of sunshine and a delightful cool breeze! Better yet, I got […]